"Copywriting is sales. If you want to be a successful copywriter, you must learn sales and marketing principles. Read Dan Kennedy, Oglivy, Gary Halbert, and other marketing geniuses. Keep up to date with the latest developments of every advertising platform. Read AdWeek, the Hubspot blog, Social Media Examiner, and Moz. It is up to you as a copywriter to know the best practices for each platform. As for reading books—no, reading fiction won’t help you. Copywriting is not English class. Copywriting is pure sales. The kind of books that will help you are books about sales and marketing principles."
-Kat Ilich
-Kat Ilich