"Copywriting is sales. If you want to be a successful copywriter, you must learn sales and marketing principles. Read Dan Kennedy, Oglivy, Gary Halbert, and other marketing geniuses. Keep up to date with the latest developments of every advertising platform. Read AdWeek, the Hubspot blog, Social Media Examiner, and Moz. It is up to you as a copywriter to know the best practices for each platform. As for reading books—no, reading fiction won’t help you. Copywriting is not English class. Copywriting is pure sales. The kind of books that will help you are books about sales and marketing principles."

-Kat Ilich

My story.

​Although I graduated with an English degree, my first job was working as a Salesforce administrator. I transitioned into B2B technology sales for startup companies. As a sales rep, I utilized dozens of different software tools that made work more efficient. Here are some of the tools I used on a daily basis and took part in purchasing: 

-CRM's
-Outsourced SDR's
-Lead gen automation
-Prospecting tools 
-List buying 
-Internal messaging tools like Slack
-Email solutions like Cirrus Insight 
-Marketing automation software
-AI chatbots
-Scheduling software​

​Now I get to use my product knowledge to write quality content for the software I used every day. Writing from the perspective of a decision-maker and an end-user is why my copy connects emotionally.

The reality is, buyers use Google to research solutions to their biggest problems. In the age of endless information online, the most comprehensive, valuable content wins. You need a writer who speaks the industry language, understands your market, and knows your competition. That’s where I come in.

 When I write for clients, I get a full understanding of their content goals and become an expert on their product. That's my method for creating compelling content that converts.

Let's talk about your content strategy and how I can help you create original, compelling stories.

Send me an email at: christine@christinegomolka.com